Social Media

Hi guys, today I am going to discuss about a very interesting topic which comes under Digital Marketing subject area. It is Social media. Its means interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The main social media are Facebook, Twitter, Instagram, LinkedIn, Google+ and YouTube accounts.

THERE ARE 6 TYPES OF SOCIAL MEDIA

• Social Networks  (Facebook, LinkedIn) 
• Bookmarking Sites ­(Delicious, Stumble Upon)
• Social News (Digg, Reddit) 
• Media Sharing (YouTube Flickr) 
• Micro blogging (Twitter)
• Blog Comments and Forums

Social media networks were a novelty ten years ago, but today their importance Marketing area for business. Businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing

BENEFITS OF SOCIAL MEDIA MARKETING

• Increased exposure
• Increased traffic
• Developed loyal fans
• Generated leads
• Improved search ranking
• Reduced marketing expenses
• Improved sale
• Manage interactive communications
• Community facilitator
• Bring awareness to the target market
• Viral marketing

WHY SOCIAL MEDIA BECOME A POWERFUL MARKETING TOOL

Social is now the top Internet activity most local and international people spend many times daily on social media, a higher time-spend than any other major Internet activity.

• Facebook is still the leading social media network and continues to grow
• Facebook now has 1.3 billion users
• Facebook averages 1.23 billion monthly active users
• Facebook averages 945 million monthly active mobile users

Google+ is now the second largest social network. Keep in mind that a Google+ account is mandatory whenever a person creates a new Gmail account. This is pushing up the account ownership stats. But no other social network has Google’s web assets leverage.

YouTube is more popular than cable TV 

LinkedIn is still the largest professional business network and continues to grow 

Pinterest is the fastest growing social network right now

CHALLENGES BUSINESSES HAVE IN USING SOCIAL MEDIA

• Lack of time
• Nobility to measure value
• Difficulty integrating social media with other business activities
• Lack of budget
• Security problem

HOW MANEGE USING SOCIAL MEDIA CHALLEGES

• Check your privacy settings
• Create strong passwords
• Think twice about who you add, follow, or connect
• Think before you post Always remember, once shared online, your information is no longer private
• Be careful what you click never ever click on suspicious links, even if they look enticing
• Limit your use of applications and extras (like games and quizzes)
• Take action if you see suspicious activity
• Have basic security software in place and keep it up-to-date

SOCIAL MEDIA TRENDS

• Rise of social paid advertising
• Increase social media games
• Google+ will become a major factor in social media.
• Brands publishing
• Business will use social media even more in their campaigns.
• News trends
• More mobile use for access to social media