Online Reputation

Reputation is a rough measurement of how much the community trusts you. Each and every person in the world has a separate reputation he/she has built. Far From Being Something Only Other People Can Control, Your Reputation Is An Asset You Can Both Control And Grow To Your Competitive Advantage. Same as for the Organization, to country has their own reputation with them. 

Online reputation is improving your name or your brand's good standing. When we want to learn more about another person, the first place we turn is the Internet and Google is the top search engine to do so. Online reputation in the sense, managing a better reputation in the digital world. It may profitable to the customers and also it is very difficult task to do. Nowadays internet is open for all. Every day, over one billion names are searched on Google. Same thing we can apply for the company. If someone likes to learn about a particular company, obviously they log on to the internet and search the information.  Therefore it is essential to publish the most accurate data to the internet otherwise your reputation and all may defer from what you expected.

Your online reputation can be seen in a number of ways. Whether you’re seeking employment, selling a product, looking for an investor or trying to score a date, someone is going to turn to a search engine to learn more about you. 

The most common groups are,

• Consumers
• Stock holders
• Marketers
• Journalists
• Employers
• Personal people

Managing Your Online Reputation

When using social media and online networking tools, realize that your online persona will shape others’ opinions and perceptions of you personally and professionally. That makes sound judgment and a smart posting strategy a career essential. Nowadays, more and more personal information surfaces on the web. For example, some of your friends might mention your name in a social network or tag you on online photos, or your name could appear in blog posts or articles.

Google search is often the first place people look for information that's published about you. Here are a few ways to manage your online reputation and help control what people see when they search for you on Google

1 Search for your self

Search for your name on Google to see what information about you comes up.

2. Create a Google profile

With a Google profile, you can manage the information such as your bio, contact details, and other information about you that people see. You can also link to other sites about you or created by you. For example, you can link to your blog, online photos in Picasa, and other profiles such as Facebook and LinkedIn.

3. Remove unwanted content and the associated search results

If you find content online say, your telephone number or an embarrassing photo of you that you don't want to appear online, first determine whether you or someone else controls the content. For example, if the photo you want to hide is part of your Picasa account, you can simply change your photo visibility settings. If, however, the unwanted content resides on a site or page you don't control, you can follow our tips on removing personal information from Google.

4. Get notification when your personal data appears on the web

You might want to get notified if new information about you like your name or email address gets published online. The Web feature of your Google Dashboard can help you keep an eye on what’s out there about you.