Search Engine Marketing

We all now naturally turn to a search engine such as Google, yahoo, Ask, MSN and others. Promoting search engines to meet its objectives by delivering relevant content in the search listings for searchers and encouraging them to click through to a destination site. The two key techniques of SEM are search engine optimization (SEO) to improve results from the natural listing, and Paid Search Marketing (PPC) to deliver results from the sponsored listings within the search engines. 

SEO involves archiving the highest position or ranking practical in natural or organic listings as the main body of the search engine results pages cross a range of specific combination of keywords entered by search engine users. As well as listing pages which the search engine determines as relevant for the search performance base on the text it contains and other factors, such as linked with page, the search engine results pages also contain other tools which search may find useful.

Paid search marketing or pay per click is similar to convention advertising here. A relevant text ad with a link to a company page display on the search engine results pages when the user of a search engine types in a specific phrase. A fee is charged for every click of each link, with the amount bid for the click mainly determining its position. Additionally, PPC may involve advertising through a content network of third party sites. This is also referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most ads on search engines are sold on a CPC / PPC basis.

Search is solution from some problem. If some person want to find some think he search in search engine. So search is need of people and Google and yahoo are wants of people. Today number of searchers increase rapidly. Three billion searcher use Google for find their solution in 2012. Any person want to find some think he type key word on search engine. So organization think search engine is a most important marketing tool. Business must do search engine optimization of their own web site, social media and other digital marketing tools, because now more competitors use digital marketing.

Search is an inbound marketing channel. Inbound Marketing is marketing focused on getting found by customers. Outbound marketing is the marketing strategy where businesses try to find customers through building their brand awareness, buying into advertising and promotion, and interrupting the consumer. Today outbound marketing is out and inbound marketing is in to the business. Because highly successfully in generating more income in business.

Key success factors in SEO

1. Website crawlability
2. Keyword research
3. Site structure & KWD mapping
4. Content building and formatting
5. Page titles & Meta data
6. Use of images and videos
7. Internal linking structure / Navigation
8. URLs
9. Link popularity (Authority building)
10. Website maintenance

Benefits of SEM

1. Cost effective marketing tool
2. SEO to get ahead of the competition.
3. Search engine is one way find some need, so use SEO can caught customers.
4. Drive targeted traffic to your site 24/7
5. When your websites, social media pages, Blogs and other online promotional tools have high visibility on search engines.

Search engine marketing can definitely benefit your business. By leveraging on this, your business will get more leads and able to scale to a greater height.