Display ads and its effective

As a marketers we know about advertising. But today I like to talk about Display Advertising. Because of the rapid growth of digital devices people involvement to computers, smartphones is growing up. So normal traditional advertising campaigns are not enough. Because of that Digital advertising become a popular advertising method.

What is this display advertisement?

Display advertising usually refer to the banners, text ads and images that appear on the web sites. It is a graphical advertising on the internet that appears next to content on web pages. These ads can comes with various sizes, including pictures, logos, audio, video, animation or combination of those. Web banners we can see as a most common display advertising way.

Display Ad Formats

Attract new customers with eye-catching ads. Great ad campaigns start with great ads. And with you can advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads.

• Text Ads

These ads include only text. Include headline and some attractive few words. Go to more information and ads, after these ads click.

• Image Ads

These ads include relevant attractive images, and background colors. After theses display ads click, view full advertisement of advertisement.

• Rich Media Ads

Rich media ads are essentially image ads that have interactive elements, animations, or other aspects that can change depending on who is looking at the ad and how they interact with the ad.

• Video Ads

Create an ad and embed a video that plays directly within it.

The Advantages of Display Advertising

• Cost-Effectiveness

There are opportunities to buy online media at a cheaper rate compared to traditional media.

• Targeted display

These could be around aspects such as a specific demographic you want to target, or behavioral aspects based on their recent online activity.

• Customers like Visuals and attractive ads 

Display ads can create more attractive visuals images and videos. After got this attraction, fans or customers click display ads and go into ads and read it.

• More effective campaigns

You can use display ads only target audiences. If your target audiences are foreigners, you can show display ads only longing in foreign county.  

• The Ability to Find Your Target Audience
• 24 hours advertising
• Easy to measure display ads.

Effective of display ads

In Sri Lankan display ads show top side on website. These top side we can see more ads and those ads not effective because people not care those ads and they drag web page down. Gossip Lanka news, Hiru gossip, lankadeepa and daily mirror are example for the ineffective online display advertising. But western countries display advertising in online more effective. Because they advertising placed correctly and it’s not show bad impact to people. Daily mail, the times and mirror are best example for effective display advertising on website.

Ineffective display ads 

effective display ads 

How to create effective display ads

• Use text, images, and color schemes effectively
• Write simply word on display ads
• Text and other images attract people mind
• Your display ad placement rightly (right website and right potion)
• link the information to display ads

Now in Sri Lanka rapidly increasing refer social media and news site. So business have opportunity to advertising  display ads on those websites.